Selected work

Work that crosses cultures.

Selected creator, social and live-experience work shaped in London and Shanghai.

Visitors exploring Zeeman Culture's Joybuy European pop-up activation

Case studies

Culture, made useful.

Filter the work by discipline, then open each case to see how strategy became a measurable result or a meaningful experience.

9 case studies shown

A plated Khao So-i dish featured in Zeeman Culture's creator campaign
Influencer marketing Restaurant growth

Khao So-i

Creator storytelling translated a distinctive dining experience for London's Chinese food community.

Result

+50 new Chinese customers per week

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A street-level view from the Sen Sen restaurant creator campaign
Influencer marketing Creator mix

Sen Sen

Five carefully matched creators introduced the restaurant through authentic, platform-native recommendations.

Result

5/5 posts above industry average

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A creator producing social content for the Azuki Room campaign
Influencer marketing Brand discovery

Azuki Room

A tiered creator campaign built discovery and search intent around the brand's London experience.

Result

+150% brand search volume

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The DRAM5 creator community and team
Social media Founder content

DRAM5

A founder-led content approach turned specialist knowledge into an approachable and recognisable social voice.

Result

34K likes & saves

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A social-first room tour created for Lotus Realm Tea House
Social media Shareable spaces

Lotus Realm

A room-tour concept translated the tea house's atmosphere into useful, highly shareable social content.

Result

1,911 likes · 1,069 shares

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Guests engaging with the Joybuy European pop-up experience
Offline activation European pop-up

Joybuy

A multi-market pop-up became a social-first experience designed for participation, capture and creator reach.

Result

5M+ video views

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Creators presenting the Hazzys London activation during a livestream
Offline activation Livestream

Hazzys

London creators connected an in-person brand moment with a live digital audience.

Result

8K+ livestream viewers

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Participants learning traditional filigree techniques at the Zoey workshop
Offline activation Cultural craft

Zoey Filigree

An intimate making experience brought cultural craft and creator storytelling into the same room.

Format

Creator-led craft workshop

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Visitors gathering within the Fluid Civilization cultural exhibition
Offline activation Cultural programme

Fluid Civilization

A layered cultural programme created space for artists, audiences and ideas to meet.

Format

Exhibition · Market · Dialogue

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