London · Shanghai
Connecting brands and cultures, in both directions.
Creator partnerships
We find the right creators and shape culturally fluent ideas with them, from Instagram stories in Europe to Rednote recommendations for Chinese audiences.
Global audiences
A local voice. A global conversation.
Creator partnerships that introduce brands through the people, places and everyday stories their audiences recognise.
Fashion · Instagram creator content
Individual style brings the brand into a local context. Jenna, Evelina and Roya each interpreted Hazzys through their own creator voice, with styling and lifestyle content made for their communities.
In the supplied campaign report, 86.5% of the audience reached by Roya's Instagram example were non-followers.
Explore the Hazzys offline activationRetail · Instagram Reels
One brand, different local perspectives. Creator Reels introduced Joybuy through stories from London, Düsseldorf and Amsterdam, connecting its European presence with the everyday lives of local audiences.
Oral care · Instagram creator partnerships
Supporting the brand's connection with overseas audiences through creator collaboration.
Xiaohongshu · Chinese audiences
Recommendations that feel close to home.
Helping London brands and restaurants connect with Chinese communities through trusted creator stories.
Restaurant growth · Rednotes
Creator content translated platform attention into restaurant footfall. The campaign paired a clear dining story with creators able to make the experience credible for London's Chinese community.
Creative hook · Creator co-production
Zeeman co-created content around one memorable proposition: £3.75 small-boat noodles. A simple value-led hook gave each creator a focused story while leaving room for their own voice.
KOL mix · Search growth
A smarter KOL tier mix combined high-reach creators with community voices. The campaign reached beyond impressions, delivering engagement at twice the industry average and a measurable rise in brand search.
Creator strategy
Reach matters, but relevance is what moves people. Zeeman Culture pairs brands with creators who already understand the audience, then builds a clear creative hook that feels native to the platform.
From sourcing and briefing to publishing and reporting, every partnership is shaped around a defined business outcome.
Match audience, creator credibility and brand fit across the creators who can carry the idea naturally.
Co-create a platform-native reason to watch, save, share or visit, without flattening the creator's own style.
Read performance in context and connect content signals to search, footfall and meaningful brand attention.
Creator network
Zeeman hosted a London creator gathering on 17 March 2026 at V Club Bond Street, bringing together creators with a combined following of more than five million.
Relationships built in person create better briefs, more honest collaboration and a network that can move with the culture.
Related work
Start a project
Tell us where you want the brand to move. We will shape the creator strategy around the culture, platform and outcome.
Social Media Management
We build brand-owned social channels from positioning and production through to community, search visibility, and performance review.
What we manage
Every channel starts with a clear role in the customer journey, then earns attention through useful, repeatable content.
The whisky blind-box founder became the recognisable centre of the channel. Zeeman shaped his entrepreneurial point of view into a recurring series people could follow, discuss, and share.
Founder-led stories connected product discovery with the personality behind the idea, while community moments created new material for the next publishing cycle.
Zeeman positioned the young professional founder as the guide to Lotus Realm, combining a personal point of view with room tours and timely stories that made the physical space searchable and shareable.
Instead of separating personality, place, and trend, the content brought them together as one coherent reason to visit.
Editorial response
Trend signal → Product angle → Shareable story
We select trends for relevance, not novelty. The useful signal is translated into a story the product can credibly own.
Traffic to asset
Creator traffic can introduce the brand. A disciplined owned channel turns that temporary reach into accumulated attention.
Establish positioning, visual language, search themes, and the first repeatable formats.
Publish consistently, learn from audience response, and make community interaction part of the editorial cycle.
Connect KOL activity to the owned account so campaign discovery becomes durable brand attention.
Related work
Experiences that travel
Culturally fluent experiences designed to mean something in the room, then travel naturally through creators, content and conversation.
From place to participation
We connect physical experience with social behaviour from the start, shaping every detail around the audience, location and cultural context.
The result is an activation people can enter, understand, capture and share without losing the idea behind it.
Define the cultural idea, audience journey and setting that make the encounter relevant.
Match the experience with creators who can participate credibly and translate it for their communities.
Coordinate the live experience around clear guest moments, brand presence and cultural detail.
Turn participation into platform-native stories that extend the activation beyond its physical footprint.
Case 01 · European pop-up
A European pop-up became a creator-amplified brand experience across three countries.
Zeeman shaped the activation around physical participation and digital reach, bringing creators into the experience and producing social-first content that could move across markets.
Case 02 · Outdoor & livestream
An outdoor London activation connected the atmosphere of a live brand moment with audiences watching in real time.
Four London creators carried the experience across physical and digital spaces, giving the livestream a human point of view grounded in the location.
Case 03 · Cultural craft
A creator-led traditional craft workshop designed around intimacy, cultural participation and hands-on discovery.
Rather than treating craft as a display, the workshop invited creators and guests to take part in the process. The making itself became the story: personal, tactile and naturally suited to thoughtful content creation.
Case 04 · Cultural programme
Exhibition, market and dialogue brought craft into a contemporary cultural conversation.
The programme created multiple ways to encounter the work: through objects, ideas and exchange. Its cultural relevance was reflected in press coverage from People’s Daily and China Minutes.
Formats
Related work
Start a project
Tell us about the audience, place and cultural connection you want to create.
Start a project
Build a channel your audience chooses to follow.
London and Shanghai. Strategy through delivery.