London · Shanghai

Zeeman Culture

Turning Culture into Connection.

A cross-cultural creative marketing agency, with teams based in Shanghai and London.

Who we are

Culture moves through people.

Zeeman Culture is a cross-cultural creative marketing agency, with teams based in Shanghai and London. We are driven by a dual-engine model: Brands × Creators. We provide brands with integrated marketing solutions, while empowering creators to achieve sustainable growth and commercial success. We don’t just connect brands and creators — we build ecosystems that scale across cultures.

Built in the conversations where creators, communities and brands meet.

London Shanghai
Creators gathered at Zeeman Culture's London community event
5M+ Combined creator following represented at our March 2026 London gathering.

Our advantages

Culture is the strategy. Connection is the outcome.

01

Creator Network

Relationships built across platforms, communities and markets.

02

Virality

Ideas shaped to travel naturally through culture.

03

Authenticity

Creative work grounded in how audiences really think and share.

Brands & collaborations

Connections already in motion.

Selected work

Proof, not promises.

Khao So-i dishes featured in Zeeman Culture's influencer campaign

Influencer Marketing

Khao So-i

A creator campaign that moved discovery into dining.

+50 new Chinese customers per week

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The DRAM5 community and team

Social Media Management

DRAM5

Founder-led storytelling with a recognisable point of view.

34K likes & saves

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Guests engaging with the Joybuy European pop-up activation

Offline Activations

Joybuy

A European pop-up designed for participation and sharing.

5M+ video views

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Explore all work

The founders

Founded by creators, powered by creators.

Strategy shaped by first-hand experience of building audiences, brands and cultural relevance.

Portrait of Mengzhu Cao, founder of Zeeman Culture
Founder

Mengzhu Cao

Portrait of Jinghang Yang, co-founder of Zeeman Culture
Co-founder

Jinghang Yang

Meet the founders

Start a project

Let’s make culture your advantage.

Tell us what you are building and where you want it to travel.