About Zeeman Culture

Built between cultures.

From Shanghai to London, our teams bring cultural intelligence, creator instinct and commercial focus into one connected practice.

Watercolour panorama joining the London and Shanghai skylines

Who we are

Culture moves through people.

Zeeman Culture is a cross-cultural creative marketing agency, with teams based in Shanghai and London. We are driven by a dual-engine model: Brands × Creators.

We provide brands with integrated marketing solutions while empowering creators to achieve sustainable growth and commercial success. We do not simply connect brands and creators; we build ecosystems that can travel across cultures.

Built in the conversations where creators, communities and brands meet.

Creators and guests in conversation at a Zeeman Culture community gathering

An international creator community connecting over dinner

Creator community · London

Our philosophy

Founded by creators, powered by creators.

We understand content and serve brands with a creator’s mindset, ensuring every communication bridges cultures and creates value.

How we think

Cultural understanding, built into every decision.

Tailored Cross-Cultural Strategy

Market-specific thinking shaped around each brand, audience and cultural context.

Creator-Led Content Amplification

Creator insight turns strategic ideas into content communities genuinely want to share.

Where Creativity Meets Commercial Impact

Distinctive creative work is connected to measurable brand and business outcomes.

Dual-Market Cultural Intelligence

First-hand knowledge of China and the UK keeps ideas relevant on both sides of the conversation.

Four principles · Dual market

The founders

Audience builders at the heart of the agency.

Founder

Mengzhu Cao

Established connections with 1,000+ domestic and international brands.

Leads a managed creator network with a 10M+ combined following.

Built a personal social following of 140K+, with multiple content pieces achieving 10M+ views.

Co-founder

Jinghang Yang

Senior brand internationalisation and cultural lead.

Specialises in content strategy and brand positioning, including multiple viral brand posts with 10K+ likes.

Brings a personal creator following of 200K+ to the work.

Our operating model

Brands × Creators

One side brings ambition, products and market opportunity. The other brings community trust, creative fluency and momentum. Zeeman Culture turns the two into a connected growth system.

Brands

Positioning, integrated strategy and cultural relevance.

Creators

Distinctive voices, trusted communities and scalable reach.

Dual engine · Brands × Creators

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Let's create something impactful together.

Tell us what you are building and where you want it to travel.

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