Service 01

Influencer Marketing

We find the right creators, shape culturally fluent ideas with them and optimise the work around the response it creates.

Creators gathered at Zeeman Culture's London community event

Creator strategy

Influence starts with the right cultural voice.

Reach matters, but relevance is what moves people. Zeeman Culture pairs brands with creators who already understand the audience, then builds a clear creative hook that feels native to the platform.

From sourcing and briefing to publishing and reporting, every partnership is shaped around a defined business outcome.

01

Find the right voice

Match audience, creator credibility and brand fit across the creators who can carry the idea naturally.

02

Build the creative hook

Co-create a platform-native reason to watch, save, share or visit, without flattening the creator's own style.

03

Measure what moved

Read performance in context and connect content signals to search, footfall and meaningful brand attention.

Khao So-i food featured in a Rednotes creator post
Creator dining at Khao So-i during the campaign

Restaurant growth · Rednotes

Khao So-i

Creator content translated platform attention into restaurant footfall. The campaign paired a clear dining story with creators able to make the experience credible for London's Chinese community.

95% of content reached 100+ engagement
1,877 total first-month footfall
+50 new Chinese customers per week
Creator video introducing Sen Sen Noodle Bar in London
Rednotes post showing dishes at Sen Sen Noodle Bar

Creative hook · Creator co-production

Sen Sen

Zeeman co-created content around one memorable proposition: £3.75 small-boat noodles. A simple value-led hook gave each creator a focused story while leaving room for their own voice.

5 creator accounts
100% of posts above industry average
2 posts over 1,000 engagement
Creator post from the Azuki Room influencer campaign
Rednotes creator content for Azuki Room

KOL mix · Search growth

Azuki Room

A smarter KOL tier mix combined high-reach creators with community voices. The campaign reached beyond impressions, delivering engagement at twice the industry average and a measurable rise in brand search.

15 influencers, including 5 with 50K+ followers
£6,000 media value equivalent
+150% brand search volume

Creator network

Community before campaign.

Zeeman hosted a London creator gathering on 17 March 2026 at V Club Bond Street, bringing together creators with a combined following of more than five million.

Relationships built in person create better briefs, more honest collaboration and a network that can move with the culture.

Creators gathered with the Zeeman Culture team at V Club Bond Street
17.03.26 London creator gathering
V Club Bond Street, London
5M+ combined creator followers

Related work

Start a project

Find the voices your audience already trusts.

Tell us where you want the brand to move. We will shape the creator strategy around the culture, platform and outcome.